Whether realize it or not the Metaverse has already arrived… Today technological innovations and everyone's attention is focused on blockchain, web3 services, NFT and virtual assets. And it's no a secret that marketers come there where trends and innovations are. Web3soft marketing team explained what opportunities and advantages virtual spaces will bring to brands.A Metaverse: definition and concept
The Metaverse defined as a global digital space that combines physical, augmented and virtual reality. All the interactions and communications take place in VR headsets, in which people are virtually located in the same room or any other place.
The idea of the metaverse is a new step in integration of offline and online life. And if today all websites, games, social networks, marketplaces and apps work separately, in the near future the development of technologies will cause full merger of all these ecosystems into one. Metaverses will allow users to roam in virtual reality as freely as in the physical world.
In simple terms, the metaverse is a new level of infrastructure that will connect all the user's devices and his real life.